A launch event is judged on its wide shot. The set, the lighting and the graphics have to make the product — and the people presenting it — look like the most important thing happening that day. Then the reveal has to be flawless, which is why the moments that cannot fail are pre-recorded to cinematic standard and the moments that benefit from being live — the Q&A, the reactions, the first demo questions — are live.
We design launch productions in our studio or a venue: built sets, LED walls where the budget warrants them, a graphics package designed for the broadcast, multi-camera coverage, and simulcast delivery to your website, YouTube and LinkedIn simultaneously so the audience is wherever it wants to be. Clips for social are cut during the show and ready when it ends.
What a VSE launch production includes
Creative & set design
Set, lighting and on-screen graphics designed for camera around the product and the brand.
Pre-recorded reveals
The un-droppable segments produced in advance to a cinematic standard and played out seamlessly in the live show.
Multi-camera studio production
Studio or venue production with vision mixing, graphics, prompters and full redundancy.
Simulcast delivery
One show to your website player, YouTube, LinkedIn and your platform at once, with a standby destination.
Live Q&A and demos
Moderated Q&A and live demo segments with presenters briefed and cued.
Same-day content
Social cuts during the show, a highlight reel within hours, chaptered on-demand the same day.
Guides for this kind of event
Set design for camera: build for the lens, not the room
A stage that wows the delegates in the hall can look like a flat wall on a stream. The principles that make a set work through a camera.
LED wall, green screen or built set? The honest comparison
Three ways to put something behind a presenter, three very different budgets and risks. Which one suits your event.
Simulcasting: one show, every platform
Streaming to LinkedIn, YouTube, your website and the event platform at the same time — how it's done, what each destination wants, and what it does to your interaction and analytics.
After the live: the event is the raw material
The live audience is often the smaller one. How to edit, package and distribute the event so it keeps working for weeks — and what to ask the production team to record.
Launch event questions
Should the launch be live or pre-recorded?
Usually both: the reveal and demo pre-recorded to a standard live can't match, with live segments for Q&A and reaction. The join is invisible when it's produced in the same set and lighting.
Can you stream to our website and social at once?
Yes — simulcast to your site player, YouTube and LinkedIn with a restreaming layer, plus an independent standby stream.
Do we need an LED wall?
Not necessarily. A well-lit built set with an LED panel as one element delivers most of the look for much less. The backdrop guide compares the options.
How much does a launch production cost?
Studio-based launches with full production typically start around £8,000+VAT; venue productions with LED and multi-camera scale to £20,000+.