A launch event is judged on its wide shot. The set, the lighting and the graphics have to make the product (and the people presenting it) look like the most important thing happening that day. Then the reveal has to be flawless, which is why the moments that cannot fail are pre-recorded to cinematic standard and the moments that benefit from being live. The Q&A, the reactions, the first demo questions, are live.
Whether the launch is virtual, hybrid or in a room, we design it in our Chichester studio or a venue: built sets, LED walls where the budget warrants them, a graphics package designed for the broadcast, multi-camera coverage, and simulcast delivery to your website, YouTube and LinkedIn simultaneously so the audience is wherever it wants to be. Clips for social are cut during the show and ready when it ends.
What your audience uses
Registration and ticketing
Ticket types, approvals, group bookings, payments straight to your account.
Your own stream page
Private, branded, on your web address, with a backup stream built in.
Q&A, polls and word clouds
Moderated, from the room and online, on the big screen when you say.
Analytics and reports
Live dashboard, attendance curve, CRM sync, the report next morning.
Your brand throughout
White label on your domain, with GDPR, SSO and accessibility.
How we make sure it doesn't go wrong
Studio, cloud or your venue
Chichester, partner studios in Manchester, Norwich and Fareham, cloud galleries, or a gallery in your venue.
Two streams on every show
Main and backup on separate lines. If the main drops, every viewer moves across by themselves.
Rehearsed and drilled
Tech run, dress rehearsal and a failure drill before doors. You are welcome to watch it.
A producer on comms all day
Senior vision mixers, engineers and a named producer, where a platform gives you a ticket queue.
Fixed in writing before you book, with our refund guarantee if both streams fail. See all prices →
What a VSE launch production includes
Creative & set design
Set, lighting and on-screen graphics designed for camera around the product and the brand.
Pre-recorded reveals
The un-droppable segments produced in advance to a cinematic standard and played out seamlessly in the live show.
Multi-camera studio production
Studio or venue production with vision mixing, graphics, prompters and full redundancy.
Simulcast delivery
One show to your website player, YouTube, LinkedIn and your platform at once, with a standby destination.
Live Q&A and demos
Moderated Q&A and live demo segments with presenters briefed and cued.
Same-day content
Social cuts during the show, a highlight reel within hours, chaptered on-demand the same day.
Guides for this kind of event
Set design for camera: build for the lens, not the room
A stage that wows the delegates in the hall can look like a flat wall on a stream. The principles that make a set work through a camera.
LED wall, green screen or built set? The honest comparison
Three ways to put something behind a presenter, three very different budgets and risks. Which one suits your event.
Simulcasting: one show, every platform
Streaming to LinkedIn, YouTube, your website and the event platform at the same time: how it's done, what each destination wants, and what it does to your interaction and analytics.
After the live: the event is the raw material
The live audience is often the smaller one. How to edit, package and distribute the event so it keeps working for weeks, and what to ask the production team to record.
Launch event questions
Should the launch be live or pre-recorded?
Usually both: the reveal and demo pre-recorded to a standard live can't match, with live segments for Q&A and reaction. The join is invisible when it's produced in the same set and lighting.
Can you stream to our website and social at once?
Yes. Simulcast to your site player, YouTube and LinkedIn with a restreaming layer, plus an independent standby stream.
Do we need an LED wall?
Not necessarily. A well-lit built set with an LED panel as one element delivers most of the look for much less. The backdrop guide compares the options.
How much does a launch production cost?
Studio-based launches with full production typically start around £8,000+VAT; venue productions with LED and multi-camera scale to £20,000+.
We produce these too
AGMs & investor events
Secure, reliable webcasts for AGMs, results and investor days with shareholder Q&A.
VirtualVirtual conferences
Multi-session online conferences with platform, registration and broadcast production.
HybridHybrid conferences
In-room audience plus a broadcast-quality online audience, produced as one show.
Internal commsTown halls & all-hands
All-hands, leadership updates and CEO broadcasts into Teams, Zoom or your intranet.