Metrics that matter: reading the numbers honestly
Every platform gives you a dashboard. Most of it is noise. The handful of numbers that describe whether your event worked, how they're defined, and how to read them.
Measuring ROI: a model finance will accept
Virtual events are cheaper than in-person and easier to measure, yet most organisers can't say what theirs returned. A model that works for marketing, internal comms and training events.
After the live: the event is the raw material
The live audience is often the smaller one. How to edit, package and distribute the event so it keeps working for weeks, and what to ask the production team to record.
The post-event report: one page, then the evidence
The report that gets next year's budget approved is short, honest and structured. The template we use, and a download.
Pre-production & planning
Run orders, speaker prep, rehearsals, redundancy, budgets and accessibility.
02Streaming infrastructure
Connectivity, encoders, cloud production, remote contribution, audio and delivery.
03Sets, studios & on-screen look
Set building, backdrops, lighting, graphics and presenting to camera.
04Live production
Gallery roles, comms, live interaction, hybrid delivery and recovery playbooks.
05Platforms & registration
Platform comparison, feature checklists, registration, data and engagement.