Metrics that matter: reading the numbers honestly
Every platform gives you a dashboard. Most of it is noise. The handful of numbers that describe whether your event worked, how they're defined, and how to read them.
Measuring ROI: a model finance will accept
Virtual events are cheaper than in-person and easier to measure — yet most organisers can't say what theirs returned. A model that works for marketing, internal comms and training events.
After the live: the event is the raw material
The live audience is often the smaller one. How to edit, package and distribute the event so it keeps working for weeks — and what to ask the production team to record.
The post-event report: one page, then the evidence
The report that gets next year's budget approved is short, honest and structured. The template we use, and a download.
Pre-production & planning
Run orders, speaker prep, rehearsals, redundancy, budgets and accessibility.
02Streaming infrastructure
Connectivity, encoders, cloud production, remote contribution, audio and delivery.
03Sets, studios & on-screen look
Set building, backdrops, lighting, graphics and presenting to camera.
04Live production
Gallery roles, comms, live interaction, hybrid delivery and recovery playbooks.
05Platforms & registration
Platform comparison, feature checklists, registration, data and engagement.