Choosing a virtual event platform: what actually matters
Twelve features worth paying for, the ones that are marketing fluff — and when you don't need a platform at all.
Teams, Zoom, YouTube, Vimeo or a dedicated platform? An honest comparison
The common delivery options compared by what matters to organisers: who can watch, what they can do, how much control you have, what it costs and how well it plays with a production gallery.
Registration and data: collect less, use it better
Registration flows that don't lose people, the attendee data that's worth having, and the GDPR questions organisers should be able to answer before a platform goes live.
Engagement features: what works, what's theatre
Every platform sells "engagement". Here's which features actually change how long people watch and what they do afterwards — and what each one demands from the production.
Pre-production & planning
Run orders, speaker prep, rehearsals, redundancy, budgets and accessibility.
02Streaming infrastructure
Connectivity, encoders, cloud production, remote contribution, audio and delivery.
03Sets, studios & on-screen look
Set building, backdrops, lighting, graphics and presenting to camera.
04Live production
Gallery roles, comms, live interaction, hybrid delivery and recovery playbooks.
06Analytics, ROI & after the show
Metrics, ROI, on-demand and repurposing, post-event reporting.