Choosing a virtual event platform: what actually matters
Twelve features worth paying for, the ones that are marketing fluff, and when you don't need a platform at all.
Teams, Zoom, YouTube, Vimeo or a dedicated platform? An honest comparison
The common delivery options compared by what matters to organisers: who can watch, what they can do, how much control you have, what it costs and how well it plays with a production gallery.
Registration and data: collect less, use it better
Registration flows that don't lose people, the attendee data that's worth having, and the GDPR questions organisers should be able to answer before a platform goes live.
Engagement features: what works, what's theatre
Every platform sells "engagement". Here's which features actually change how long people watch and what they do afterwards, and what each one demands from the production.
Pre-production & planning
Run orders, speaker prep, rehearsals, redundancy, budgets and accessibility.
02Streaming infrastructure
Connectivity, encoders, cloud production, remote contribution, audio and delivery.
03Sets, studios & on-screen look
Set building, backdrops, lighting, graphics and presenting to camera.
04Live production
Gallery roles, comms, live interaction, hybrid delivery and recovery playbooks.
06Analytics, ROI & after the show
Metrics, ROI, on-demand and repurposing, post-event reporting.